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Tender Rage podcast

(2020) branding & identity

︎ branding & identity, illustration, hand-generated type, design for socials

“Be kindling to the fire and keep the rage tender.”

Host Sunny Adock debuts a new kind of Womanish as she pops her culture, intersects her feminism, and unpacks the life of the modern twenty-something. With a vibrant colour palette and graphic illustrations, I wanted to create branding which echoes the personality and power of Sunny’s voice.

Tasked with creating an identity for her podcast, I needed to develop complementary hand-generated type for the masthead, a visual language, social media templates, and cover banners for Facebook and Youtube. Moving away from realistic drawings and into graphic illustrations, the concepts and execution were directed by me.

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