https://elbychai.com elby chai Wed, 25 Feb 2026 08:54:54 +0000 https://elbychai.com en https://elbychai.com/Desktop Fri, 05 Nov 2021 23:51:10 +0000 elby chai https://elbychai.com/Desktop <img width="966" height="572" width_o="966" height_o="572" data-src="https://freight.cargo.site/t/original/i/bb49ba39721b1028868dd1cfe691548e810a30cfea11df370db5e3b6072f290a/Screenshot-2025-03-23-at-7.57.59pm.png" data-mid="228642996" border="0" data-draggable src="https://freight.cargo.site/w/966/i/bb49ba39721b1028868dd1cfe691548e810a30cfea11df370db5e3b6072f290a/Screenshot-2025-03-23-at-7.57.59pm.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="123717017" border="0" data-no-zoom="true" data-draggable alt="stuff just for fun!" data-caption="stuff just for fun!" 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src="https://freight.cargo.site/w/1000/i/de401e1c8fd83f7729d1430ffa4074a90d59308cb96ed394e4c21ab78d97d042/beach-flatlay.png" /> <img width="2648" height="3888" width_o="2648" height_o="3888" data-src="https://freight.cargo.site/t/original/i/d7994201c46306ced7c83ee48780f28610f0cbe8af28811812c435f578582a19/potterypage.png" data-mid="245312736" border="0" src="https://freight.cargo.site/w/1000/i/d7994201c46306ced7c83ee48780f28610f0cbe8af28811812c435f578582a19/potterypage.png" /> https://elbychai.com/the-dreamers-dictionary Fri, 12 Nov 2021 09:22:19 +0000 elby chai https://elbychai.com/the-dreamers-dictionary The Dreamer’s Dictionary publication <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/7362d63b26259943c91cd13bd3dba860c71029b6c0730838ee1f7eb52f12a6fe/front-back-cover.png" data-mid="129857124" border="0" 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data-src="https://freight.cargo.site/t/original/i/b9aee8d4525bb762991cd79749bc24d63c7a1b506af43de398ebe8dce230f09e/DD_FINAL3.png" data-mid="124339795" border="0" src="https://freight.cargo.site/w/1000/i/b9aee8d4525bb762991cd79749bc24d63c7a1b506af43de398ebe8dce230f09e/DD_FINAL3.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ee5c4f61ae57aba92eaf98650d1626ddfedf24b4247e43d774870841404ea2c0/DD_FINAL5.png" data-mid="124339797" border="0" src="https://freight.cargo.site/w/1000/i/ee5c4f61ae57aba92eaf98650d1626ddfedf24b4247e43d774870841404ea2c0/DD_FINAL5.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4ed8a10db56e5217c5f28100b03647b7d65e7b884ccd9716a9500714d4ea268c/DD_FINAL6.png" data-mid="124339798" border="0" src="https://freight.cargo.site/w/1000/i/4ed8a10db56e5217c5f28100b03647b7d65e7b884ccd9716a9500714d4ea268c/DD_FINAL6.png" /> ︎ illustration, photography, editorial design, typography, print This is a dictionary book of stories written by Melanie Wong and more so, a love letter to a friend. Each spread is bespoke, using typography to create a ‘refined scrapbook’. From the blues and yellows of our school houses, to illustrations and photographs from our trips together, these 136-pages are an ode to our years of friendship. https://elbychai.com/PUSH-magazine Tue, 22 Apr 2025 03:26:25 +0000 elby chai https://elbychai.com/PUSH-magazine PUSH Magazine brand refresh + magazine <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/226906676963d6aaa4d74485a33a1fa54d8f957fc3938495ae8ca7a902252658/Icons-1.png" data-mid="230482664" border="0" src="https://freight.cargo.site/w/1000/i/226906676963d6aaa4d74485a33a1fa54d8f957fc3938495ae8ca7a902252658/Icons-1.png" /> <img width="1750" height="985" width_o="1750" height_o="985" data-src="https://freight.cargo.site/t/original/i/b86ea18b34e41f18582e0c22886275d755c1774dd3845f8f9c1bed74af7239cb/Magazine-Mockup-Presentation-vol9_PNG.png" data-mid="230482714" border="0" src="https://freight.cargo.site/w/1000/i/b86ea18b34e41f18582e0c22886275d755c1774dd3845f8f9c1bed74af7239cb/Magazine-Mockup-Presentation-vol9_PNG.png" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/d9273c80e185ada7fd3a36f724da6def70f3aecaa70526a9e8bf319b32e55132/Connections-1.png" data-mid="230482443" border="0" src="https://freight.cargo.site/w/1000/i/d9273c80e185ada7fd3a36f724da6def70f3aecaa70526a9e8bf319b32e55132/Connections-1.png" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/91f9ff371a28cd96d636cefbdb81c095db0def97bcedff31277b37b0ea6e912f/Connections-2.png" data-mid="230482444" border="0" src="https://freight.cargo.site/w/1000/i/91f9ff371a28cd96d636cefbdb81c095db0def97bcedff31277b37b0ea6e912f/Connections-2.png" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/5c12a5bb2f9c3017f5835b970cfedc8848e252e77a813ff80658d153ab7b9340/Icons.png" data-mid="230482665" border="0" src="https://freight.cargo.site/w/1000/i/5c12a5bb2f9c3017f5835b970cfedc8848e252e77a813ff80658d153ab7b9340/Icons.png" /> ︎ brand &amp; identity, creative direction, publication, content creation PUSH magazine spotlights emerging creatives in the Eora/Sydney scene. Looking for a brand language to support its iconic logo, this refresh takes inspiration from yellow pages (a nostalgic form of connecting people). Textured icons, a bold colour palette, and typography inspired by Sydney wayfinding allow PUSH to borderline clean and grungy. This extends to the Issue 06 of the magazine which relies on a strong grid, offset on the page to create the illusion of a DIY, lo-fi photocopy aesthetic.&nbsp;&nbsp; Magazine designed in collaboration with Sophie Tyrrell.&nbsp; Brand refresh done in collaboration with Jennifer Wen, Sophie Tyrrell, Amy Toma, and Rachel Lee. https://elbychai.com/quiet-achievers Tue, 22 Apr 2025 04:26:45 +0000 elby chai https://elbychai.com/quiet-achievers Quiet Achievers branding + web design <img width="3188" height="1794" width_o="3188" height_o="1794" data-src="https://freight.cargo.site/t/original/i/e4184f43eb50125312e211399d6c43b1c3481a1b611fd1124b1620863d171a2b/Screenshot-2025-04-22-at-3.57.09pm.png" data-mid="230484873" border="0" src="https://freight.cargo.site/w/1000/i/e4184f43eb50125312e211399d6c43b1c3481a1b611fd1124b1620863d171a2b/Screenshot-2025-04-22-at-3.57.09pm.png" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/b8c44932801e30cad14251392edcbeb76a64d96af6d113173c23ead11fbc5176/1920px--12col--_--Margin_-36px--_--Gutter_-24px-1.png" data-mid="230484802" border="0" src="https://freight.cargo.site/w/1000/i/b8c44932801e30cad14251392edcbeb76a64d96af6d113173c23ead11fbc5176/1920px--12col--_--Margin_-36px--_--Gutter_-24px-1.png" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/104393f30817e37b06975d1c3d41041cf05f5c9d7fdd181e70493dc30da64a65/1920px--12col--_--Margin_-36px--_--Gutter_-24px-3.png" data-mid="230484804" border="0" src="https://freight.cargo.site/w/1000/i/104393f30817e37b06975d1c3d41041cf05f5c9d7fdd181e70493dc30da64a65/1920px--12col--_--Margin_-36px--_--Gutter_-24px-3.png" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/24fc8acc10200093b4acc60f6eb6d499ee84798339664391db50dfd98cf1f783/1920px--12col--_--Margin_-36px--_--Gutter_-24px.png" data-mid="230484805" border="0" src="https://freight.cargo.site/w/1000/i/24fc8acc10200093b4acc60f6eb6d499ee84798339664391db50dfd98cf1f783/1920px--12col--_--Margin_-36px--_--Gutter_-24px.png" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/1d49a51127922f54cf69a62d775b79a596727215c88116240d5e3ff8b71c1d83/1920px--12col--_--Margin_-36px--_--Gutter_-24px-2.png" data-mid="230484901" border="0" src="https://freight.cargo.site/w/1000/i/1d49a51127922f54cf69a62d775b79a596727215c88116240d5e3ff8b71c1d83/1920px--12col--_--Margin_-36px--_--Gutter_-24px-2.png" /> ︎ brand &amp; identity, web design Quiet Achievers is a platform used to unearth and amplify stories from Asian Australians who are making waves in their relative fields. At the centre of our colour story is red – an auspicious homage to various Asian cultures that also packs a colourful punch. A pastel palette of secondary hues, bespoke stamps, and lined pages create a brand vocabulary reminiscent of school ephemera. https://elbychai.com/assorted-cat-posters Tue, 22 Apr 2025 06:31:17 +0000 elby chai https://elbychai.com/assorted-cat-posters Assorted cat posters illustration <img width="872" height="1242" width_o="872" height_o="1242" data-src="https://freight.cargo.site/t/original/i/283cef26c420d90a52cc515e9dae9081eefd1671de25a0119edb39d1b1818637/Screenshot-2025-04-22-at-4.20.34pm.png" data-mid="230485064" border="0" src="https://freight.cargo.site/w/872/i/283cef26c420d90a52cc515e9dae9081eefd1671de25a0119edb39d1b1818637/Screenshot-2025-04-22-at-4.20.34pm.png" /> <img width="2481" height="3508" width_o="2481" height_o="3508" data-src="https://freight.cargo.site/t/original/i/0db885068a58026665a9b2717c919d5ca8bdf30273acee3609567e38958ba2c6/01_9-Feb.png" data-mid="230485084" border="0" src="https://freight.cargo.site/w/1000/i/0db885068a58026665a9b2717c919d5ca8bdf30273acee3609567e38958ba2c6/01_9-Feb.png" /> <img width="1000" height="1414" width_o="1000" height_o="1414" data-src="https://freight.cargo.site/t/original/i/4d546660fe52d82b681cc497bb274172c0a0cf278a6106c1309ed1af02069af1/Cat-Mushroom-02_small.png" data-mid="230485091" border="0" src="https://freight.cargo.site/w/1000/i/4d546660fe52d82b681cc497bb274172c0a0cf278a6106c1309ed1af02069af1/Cat-Mushroom-02_small.png" /> <img width="1414" height="1126" width_o="1414" height_o="1126" data-src="https://freight.cargo.site/t/original/i/7177beced070a1b677f44d612c379d409d7e54da5a76d3489dbb48c165f4c3b2/Cat-Shrooms.gif" data-mid="230485089" border="0" src="https://freight.cargo.site/w/1000/i/7177beced070a1b677f44d612c379d409d7e54da5a76d3489dbb48c165f4c3b2/Cat-Shrooms.gif" /> ︎ illustration A series of miscellaneous cat posters that I made for fun feat. my dream music festival, 3D experiments, and stop-motion animation.&nbsp; https://elbychai.com/launch-party-poster Tue, 25 Nov 2025 00:34:47 +0000 elby chai https://elbychai.com/launch-party-poster PUSH Issue 07 Launch posters poster design <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4a1f18be6ed2de483676fbd3b331815c936fe8f7605d4e434e24f138a093eb22/PushPoster_Car_01_V3.png" data-mid="241054354" border="0" src="https://freight.cargo.site/w/1000/i/4a1f18be6ed2de483676fbd3b331815c936fe8f7605d4e434e24f138a093eb22/PushPoster_Car_01_V3.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2f77a9f78d0045286ba1ac8f97803f22a2aacf2e4a999db0f36f983c45d93933/PushPoster_Car_02.png" data-mid="241054355" border="0" src="https://freight.cargo.site/w/1000/i/2f77a9f78d0045286ba1ac8f97803f22a2aacf2e4a999db0f36f983c45d93933/PushPoster_Car_02.png" /> ︎ poster design, typography A pair of posters for PUSH Magazine’s 7th issue launch event – with a nod to to the event’s carpark venue and mag’s grungy aesthetic. https://elbychai.com/frog-poster Tue, 22 Apr 2025 06:50:03 +0000 elby chai https://elbychai.com/frog-poster Frog poster illustration <img width="2430" height="1710" width_o="2430" height_o="1710" data-src="https://freight.cargo.site/t/original/i/e144f3a0874a250bd4527765004f1db52daaf66932a6e80a862c3dfc161d6585/Screenshot-2025-04-22-at-4.16.21pm.png" data-mid="230485203" border="0" src="https://freight.cargo.site/w/1000/i/e144f3a0874a250bd4527765004f1db52daaf66932a6e80a862c3dfc161d6585/Screenshot-2025-04-22-at-4.16.21pm.png" /> ︎ illustration A poster inspired by a long, weird dream I had about frogs on shrooms. https://elbychai.com/vertigo Mon, 06 Dec 2021 01:56:23 +0000 elby chai https://elbychai.com/vertigo Vertigo Magazine publication <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/65206e981a372ffbd5bb8e8b64c9e54f0383e2fb31be68e2beb8b03bfcc4d1c8/identity-01.png" data-mid="126568121" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/65206e981a372ffbd5bb8e8b64c9e54f0383e2fb31be68e2beb8b03bfcc4d1c8/identity-01.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/414bfe3a55bcc4c8f55047e099912051abb31d8158a8fb8c1d7de84e81503484/website2.jpg" data-mid="129869305" border="0" src="https://freight.cargo.site/w/1000/i/414bfe3a55bcc4c8f55047e099912051abb31d8158a8fb8c1d7de84e81503484/website2.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/95c2d34b3f9188e5921a9cc7e526cdf548d8f897a98f0891e78b135a40a41c0e/website6.jpg" data-mid="129869309" border="0" src="https://freight.cargo.site/w/1000/i/95c2d34b3f9188e5921a9cc7e526cdf548d8f897a98f0891e78b135a40a41c0e/website6.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c8854f1f5539c6d1a033c3e70a888ad1cfa4400ef6063642d053a22750109ce7/website4.jpg" data-mid="129869307" border="0" src="https://freight.cargo.site/w/1000/i/c8854f1f5539c6d1a033c3e70a888ad1cfa4400ef6063642d053a22750109ce7/website4.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b77c8bc6256117c1ab5ee977d7c179a513b2e94703d483147ed659d6027f3010/website.jpg" data-mid="129869304" border="0" src="https://freight.cargo.site/w/1000/i/b77c8bc6256117c1ab5ee977d7c179a513b2e94703d483147ed659d6027f3010/website.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/e876f1a67e9124996f14d80b6cad8d24424b97bd3c27bfe3c45aa7c276bdb98e/website5.jpg" data-mid="129869308" border="0" src="https://freight.cargo.site/w/1000/i/e876f1a67e9124996f14d80b6cad8d24424b97bd3c27bfe3c45aa7c276bdb98e/website5.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/830c550d653dfedbe5084e2462cecaf7d41b3464e047df42cfd8a06b8e30a167/website3.jpg" data-mid="129869306" border="0" src="https://freight.cargo.site/w/1000/i/830c550d653dfedbe5084e2462cecaf7d41b3464e047df42cfd8a06b8e30a167/website3.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/bb40adbd669641ce4fa18ed8a9f60c2b3c79c72da16ee11e1550a83e918712bd/website7.jpg" data-mid="129869310" border="0" src="https://freight.cargo.site/w/1000/i/bb40adbd669641ce4fa18ed8a9f60c2b3c79c72da16ee11e1550a83e918712bd/website7.jpg" /> ︎ creative direction, editorial design, illustration, typography, digital design for socials Vertigo is the official student publication, made by, showcasing and for UTS students. Each year, a new team is elected for a different vision and masthead. Our team developed a lo-fi aesthetic masthead, across a bold and vibrant pink, to reflect our boundary-pushing editorial approach. Alongside editorial work, I also created comics and designed dynamic tailored content for Instagram, in visual conversation with the magazines.&nbsp;View full digital publications on issuu. Designed in collaboration with designers: Rachel Lee, Karishama Singh, Amy Toma, Sophie Tyrrell, and Jennifer Wen.