︎ motion, copywriting, branding identity, UX / UI design, content creation

Meet Frank, a digital platform and movement where words have power. Less than 40% of young people feel positive about the future despite having the digital world at their fingertips, as they are relating less to the books in school. Penguin is reimagined with a punchy, bright colour palette derived from old Penguin paper-backs, loud typography, and a candid tone of voice that allows Gen Z to feel heard or dive deeper into what matters to them.

View full video submission here

This project was designed for the 2021 D&AD New Blood Awards Penguin UK brief in collaboration with Jennifer Wen and Georgia Urie.