︎ brand & identity, creative direction, publication, content creation

PUSH magazine spotlights emerging creatives in the Eora/Sydney scene. Looking for a brand language to support its iconic logo, this refresh takes inspiration from yellow pages (a nostalgic form of connecting people). Textured icons, a bold colour palette, and typography inspired by Sydney wayfinding allow PUSH to borderline clean and grungy. This extends to the Issue 06 of the magazine which relies on a strong grid, offset on the page to create the illusion of a DIY, lo-fi photocopy aesthetic. 
 
Magazine designed in collaboration with Sophie Tyrrell. 
Brand refresh done in collaboration with Jennifer Wen, Sophie Tyrrell, Amy Toma, and Rachel Lee.